Innovation that makes sense

Promens has created a powerful new method for new product development - the "Practical Innovation" method.

This method is based on three key principles:

1 - A product brief is created using information from the latest European product benchmarking, market analysis and consumer needs and preferences obtained via focus groups.

2 - The R&D team then turn this brief into a product concept by working with multi-disciplinary teams including staff from all levels and departments. This brainstorming takes the form of "Creative days".

3 - The resulting concepts are then tested by a panel of consumers, key customers and consultants and if approved the concept receives the "Practical innovation" seal. This fast and pragmatic approach ensures that all our innovations are tested and approved.

The R&D teams

Experts at your service to help design tomorrow's packaging, today.  We are very aware of the importance of offering innovative packaging solutions that are as eye-catching and user-friendly as possible.  Promens invests heavily in R&D platforms and Marketing teams.  These significant resources enable us to meet the modern challenges of "finding a better way every day".